About the Company
Velocity AutoParts is a US-based wholesaler of automotive components and accessories, operating out of Chicago and serving over 2,000 dealers across North America. Founded in 2008, the company focuses on high-volume orders and frequent repeat business. As competition increased and buyers expected faster turnaround, Velocity needed a modern sales infrastructure to streamline operations and boost growth.
Client Overview
Project Summary
Destro Technologies delivered a customized CRM automation platform: integrating Velocity’s legacy systems, automating key sales workflows (lead capture, quoting, follow-ups), and providing real-time dashboards for sales leadership. The project covered discovery, solution design, implementation, data migration, user training, and post-launch optimisations.
Challenges
- Huge time burden on sales reps for manual data entry and follow-up tasks
- Low visibility into the deal pipeline and forecast accuracy
- Inconsistent lead hand-off between marketing and sales teams
- Quotes and approvals were slow, delaying order closures
- Data was siloed across ERP, email, and spreadsheets
Solution
- Deployed an automated workflow engine within the CRM to capture leads, assign reps, send follow-up tasks and log activities.
- Integrated CRM with ERP and email systems so that customer data, orders and communications sync automatically.
- Created real-time dashboards and alerts for sales leadership on pipeline health, forecast deviations, and deal bottlenecks.
- Automated quote generation and approval routing, reducing turnaround time.
- Trained all sales and marketing staff on the new system to ensure adoption and data quality.
Results
- Time spent on admin tasks by sales reps reduced by 45% within first three months
- Pipeline visibility improved, improving forecast accuracy by 30%
- Lead-to-deal cycle time shortened by 25%
- Quote to order turnaround reduced from an average of 3 days to 18 hours
- Data entry errors and duplicate records dropped by 60%
Our Client Review
“Destro Technologies transformed our sales process. What used to be fragmented and slow is now fully automated. The visibility and control we now have over our pipeline is outstanding.”
Michael Reynolds
Vice President of Sales — Velocity AutoParts