• +1 281-822-1544
  • +447411585133
Untitled design (5)
Get a Quote

About the Company

Horizon Real Estate is a prominent residential and commercial property developer based in Dubai, UAE. Established in 2005, the company has completed over 40 large-scale projects across the Middle East and specializes in luxury high-rise living and mixed-use developments. As competition rose and global buyers looked for immersive experiences, Horizon sought innovative ways to showcase properties and engage customers remotely.

Client Overview

Horizon Real Estate engaged Destro Technologies to build an augmented reality (AR) and virtual reality (VR) solution that would allow prospective buyers and investors to explore model units and entire developments from anywhere in the world. The goal was to boost engagement, reduce reliance on physical showrooms, and accelerate decision-making for international clients.

Project Summary

Destro Technologies developed a fully integrated AR/VR platform:


  1. A virtual reality tour of Horizon’s flagship residential tower, accessible on VR headsets and web browsers.
  2. An augmented reality app enabling users to place virtual furniture and view finished model units in their actual space via smartphone/tablet.
  3. Integration with CRM for lead capture and analytics on user interactions.

Challenges

  1. High cost and limited accessibility of traditional physical showrooms for international buyers
  2. Difficulty for remote clients to visualize unbuilt properties and finishes
  3. Need for seamless cross-device experience (desktop, mobile, VR headset)
  4. Real-time analytics on user engagement and conversion tracking
  5. Integration of AR/VR data with existing sales and CRM systems

Solution

  1. Built a VR immersive tour using Unity 3D and WebGL for headset and browser access
  2. Developed an AR mobile app for iOS/Android to overlay virtual furniture and material finishes in physical space
  3. Integrated the platform with Horizon’s CRM so user sessions generate leads and track interest automatically
  4. Created dashboards to monitor engagement metrics, likes, time spent and conversion signals
  5. Delivered training and support for Horizon’s sales team to use the tools during virtual presentations

Results

  1. 45% reduction in physical showroom visits by international clients, with equal engagement via VR/AR
  2. Lead generation increased by 58% within the first 3 months after launch
  3. Sale-closing time for international buyers shortened by 30% due to better visualization and faster decisions
  4. App and VR platform achieved average session time of 7 minutes, indicating strong user engagement
  5. Integration cut manual lead capture time by 70%, thanks to automated CRM workflows

Our Client Review

“The AR/VR solution from Destro Technologies reshaped how we present our properties to global buyers. They can now walk through our developments from their living room, customize finishes and make decisions faster — we’ve seen tangible increases in leads and closures.”

Sarah Al-Maktoum

Director of Sales & Marketing — Horizon Real Estate