About the Company
PacificWave Marine Supplies is an Australia-based distributor of marine equipment and accessories, headquartered in Sydney. Founded in 2010, the company serves ship-chandlery firms, boating clubs, and OEMs across the Pacific region. As online demand surged and international trade increased, PacificWave sought to streamline its sales operations and convert leads more efficiently.
Client Overview
PacificWave partnered with Destro Technologies to deploy a fully automated Sales CRM solution. They aimed to reduce manual sales administration, improve pipeline transparency, accelerate deal closures, and enhance sales team productivity across offices in Australia and New Zealand.
Project Summary
Destro Technologies delivered a tailored CRM automation platform: integrating existing ERP and marketing systems, automating sales workflows (lead ingestion, assignment, follow-ups, quotes), and creating real-time sales dashboards. The system was customized for the marine industry’s seasonal demands and global shipment timelines.
Challenges
- Sales team burdened with manual data entry and fragmented tools
- Limited pipeline visibility and inconsistent forecasting across regions
- Slow quote generation and approval processes delaying order placements
- Disparate systems: ERP, CRM, email marketing and shipping logs all siloed
- Need for seamless collaboration between Australian and New Zealand sales offices
Solution
- Implemented an automated workflow engine within the CRM to capture and route leads, send follow-up tasks and log activities in real time
- Integrated the CRM with ERP, email, and shipping systems so that customer data, orders and communications stayed synchronized
- Built real-time dashboards and alerts for sales leadership to monitor pipeline health, forecast accuracy and bottlenecks
- Automated quote generation and approval routing, reducing turnaround time significantly
- Delivered staff training for both Australia and New Zealand offices to ensure adoption and data accuracy
Results
- Sales admin time reduced by 48% within the first three months
- Pipeline visibility improved, raising forecast accuracy by 33%
- Lead-to-deal cycle time shortened by 26%
- Quote to order turnaround cut from an average of 4 days to 22 hours
- Duplicate records and data entry errors dropped by 62%
Our Client Review
“Destro Technologies transformed our sales processes into a connected, automated system—and the impact has been immediate. Our pipeline is clearer, deals close faster, and our team in Australia and New Zealand work seamlessly together.”
Mark Rowland,
General Manager – PacificWave Marine Supplies