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About the Company

Bloom & Brew Coffee Co. is an artisan coffee roaster and café chain based in Melbourne, Australia. Founded in 2015, Bloom & Brew operates 12 cafés and ships freshly roasted beans nationwide. As competition grew online and repeat subscriptions became more important, Bloom & Brew wanted to enhance customer engagement and grow revenue via email marketing.

Client Overview

Bloom & Brew engaged Destro Technologies to build and execute a full-funnel email marketing automation strategy: from subscriber segmentation and campaign creation to automated workflows, performance tracking and revenue attribution. Their goals: improve subscription renewals, increase cross-sell of product bundles, and recover abandoned cart revenue.

Project Summary

Destro Technologies designed and launched a customised email marketing system: segmenting Bloom & Brew’s customer base, creating dynamic content, triggering automation for key behaviours (subscription renewals, cart abandonment, product launches), and integrating with their e-commerce and CRM systems for accurate tracking.

Challenges

  1. Large portion of website traffic but low email subscriber conversion
  2. Email campaigns were sent manually with one-size-fits-all content
  3. Abandoned carts and subscription renewals lacked timely follow-up
  4. No clear attribution of email marketing to sales revenue
  5. Marketing team lacked analytics dashboards for email performance

Solution

  1. Set up automated email workflows: welcome series, abandoned cart reminders, subscription renewal triggers

  2. Implemented dynamic segmentation (new vs returning customers, coffee preferences, purchase frequency)

  3. Created personalised content: product bundles, seasonal releases, loyalty offers

  4. Integrated email platform with Bloom & Brew’s CRM & e-commerce system for real-time data sync

  5. Implemented dashboard & reporting to track open rates, click-throughs, conversions and revenue attribution

Results

  1. Email subscriber count grew by 120% in 6 months

  2. Revenue attributed to email marketing rose by 45%

  3. Cart abandonment recovery rate improved from 9% → 26%

  4. Subscription renewal rate increased by 32%

  5. Open rates averaged 28%, click-through rate averaged 8.7%

Our Client Review

“Working with Destro Technologies changed how we use email marketing. We’re no longer sending generic blasts; instead we’re delivering personalised, timely messages that drive real sales. The results speak for themselves.”

Charlotte Nguyen

Marketing Director — Bloom & Brew Coffee Co.