About the Company
Craft & Canvas Studios is a boutique chain of art-and-craft retail and workshop venues based in Vancouver, Canada. Founded in 2015, the company operates 15 studios where customers attend hands-on art & craft sessions, purchase supplies, and participate in weekend workshops. As they grew, Craft & Canvas needed a robust social media strategy and automation system to keep their growing community engaged and to drive studio bookings.
Client Overview
Craft & Canvas partnered with Destro Technologies to deploy a social media automation platform. Their goals: standardize posting across multiple channels (Instagram, Facebook, TikTok), automate customer messaging, and track campaign performance to drive workshop bookings and product sales.
Project Summary
Destro Technologies designed and implemented an automation system that managed cross-platform posting, AI-generated captions and hashtags, automatic responses to customer messages and comments, and a unified dashboard for analytics and campaign timing. The platform integrated with Craft & Canvas’s booking system to convert followers into workshop attendees seamlessly.
Challenges
- Manual posting across multiple platforms by different studio teams
- Inconsistent brand voice and irregular posting schedule
- High volume of customer enquiries via social media comments & messages
- Difficulty measuring social campaign ROI and tracking workshop-booking conversions
- Limited automation for customer re-engagement and follow-ups
Solution
- Built a social media automation hub for scheduling posts across Instagram, Facebook and TikTok
- Added AI-based caption and hashtag generation for faster content production
- Set up auto-replies and direct messaging workflows to respond to comments and FAQs
- Integrated booking system triggers so studio bookings could convert from social posts automatically
- Delivered real-time analytics dashboard showing engagements, click-throughs, bookings and ROI
Results
- Manual social posting time reduced by 68%
- Engagement rate increased by 55% within the first 90 days
- Average response time to customer messages dropped to under 4 minutes
- Workshop bookings from social channels increased by 47%
- Follower growth across platforms accelerated by 39%
Our Client Review
“Working with Destro Technologies to automate our social media changed the game for our studios. Our content goes out consistently, our followers engage more, and more importantly, we’re seeing bookings and sales we could previously only dream of.”